So now that the ice bucket challenge craze has died down, and we’ve had a few minutes to not be frightened by every video we see of our friends and family pouring water on their heads lest they say our names, it’s time to analyze the social phenomenon. As any […]
Tuning Up Your Marketing Strategies for More Effective Returns
A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing […]
Are You Testing your Unique Selling Propositions Enough?
Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions […]
Is the Party Over Now that the FCC Passed Net Neutrality?
As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this […]
The Art of Blogging for Viral Shares through Emotional Connections
BuzzSumo recently released a report on the top 10,000 most-shared and viral articles on the Internet. While some of the results were obvious (e.g. having a picture increases your virality), some results are worth taking note of. For instance, did you know that long content with more in-depth research gets […]
Visual Storytelling as a Means for Conveying Data without Falling Asleep
3 in 10 of the 3.4568% of all top-20 ranked Final Five finishers have all…hello? Okay, just checking to see if you’re still awake. Data has a way of putting people to sleep, not literally, but more of a “mental check out.” Data can be mind-numbing, even if the story […]
Why Every Business Should Be Linked In To LinkedIn
When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the ‘fun’ cousins of the Social Media world, the site everyone seems to […]
Growing Your Customer Base
Winning a new customer is far more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and also help you sell more to those existing customers. Gaining new clientele is one of the most difficult aspects of running a […]
How To Attract Customers To Your Business Who Are Ready To Buy
Do you need more customers? Are you sick of people visiting your website or business and not buying? Well keep reading as we will show you How To Attract Customers To Your Business Who Are Ready To Buy. Much worse than having no visitors to your website or business premises is […]
The Importance of Unique Relevant Content
No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else Content is King These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as […]