Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed […]
5 Key Factors That Make Good Webcopy Great
The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in […]
Are Your Marketing Tools Helping You Reach the Right People?
Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re […]
Express Links vs Implied Links 101
It’s been recently discovered that Google has submitted a patent that should change the way linkbuilding is done in a drastic manner. We’ve all been aware of the linkbuilding penalties that Google has been handing out for the abuse and misuse of links, so it’s no surprise to see them […]
Overcoming the Curse of Knowledge with a Simple Survey
As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn […]
Crafting the Perfect ‘How To’ Blog for Your Website
Since Google is cracking down on website scraping (even though Google is the biggest website scraper out there giving viewers condensed content scraped from other sites right in a box at the top of SERPs), the ‘how to’ article has become a bit of a taboo. In reality, unless you […]
Running Out of Things to Blog About? 3 Tips to Get You Back on Track
In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your […]
Making it Hard to Say No Gets More Yeses in Marketing
The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say […]
Two Blunt Ways to Get More Clicks through Your Headline
Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting reaching its […]
Make Your List Come to You with Recurring Content Events
If we’ve learned one thing as online marketers it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the solution for all […]