The start of the month in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in […]
Overcoming the Curse of Knowledge with a Simple Survey
As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn […]
Crafting the Perfect ‘How To’ Blog for Your Website
Since Google is cracking down on website scraping (even though Google is the biggest website scraper out there giving viewers condensed content scraped from other sites right in a box at the top of SERPs), the ‘how to’ article has become a bit of a taboo. In reality, unless you […]
Running Out of Things to Blog About? 3 Tips to Get You Back on Track
In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your […]
Making it Hard to Say No Gets More Yeses in Marketing
The last thing we want to hear from our leads is one simple word: No. No is the death of a sale, the end of a funnel, the loss of a lead. So while it might seem pretty obvious that you want to give your leads more chances to say […]
Two Blunt Ways to Get More Clicks through Your Headline
Content marketing is bigger than ever so that means tons of articles and blogs are going up and being shared each and every day. With social media being such a large part of the virality equation, we all know the importance of a good headline. But with click-baiting reaching its […]
Are You Testing your Unique Selling Propositions Enough?
Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions […]
The Art of Blogging for Viral Shares through Emotional Connections
BuzzSumo recently released a report on the top 10,000 most-shared and viral articles on the Internet. While some of the results were obvious (e.g. having a picture increases your virality), some results are worth taking note of. For instance, did you know that long content with more in-depth research gets […]
Visual Storytelling as a Means for Conveying Data without Falling Asleep
3 in 10 of the 3.4568% of all top-20 ranked Final Five finishers have all…hello? Okay, just checking to see if you’re still awake. Data has a way of putting people to sleep, not literally, but more of a “mental check out.” Data can be mind-numbing, even if the story […]
The Importance of Unique Relevant Content
No matter what type of website you have, for Internet Marketing there are 3 words that mean more than anything else Content is King These three words should be remembered at all times and used as a reminder that on site SEO (search engine optimisation) is just as important as […]