Many Internet marketers remember February 2011 very clearly. It was when Google rolled out its Panda update, which instantly changed the way websites were ranked by the Internet search engine giant’s algorithm. Will Googles latest update – that rolled out starting on April 21 – cause the same amount of […]
Responsive Website vs. Native App – How Far Do You Need to Go Mobile?
With the coming of the mobile revolution being heralded for years, it seems we’re finally here (even though it came in with a whimper, more than a bang). With that said, it’s now critical that every marketer that wants to stay competitive be not only findable, but viewable on mobile […]
Reaching the 24-Hour Customer – Dealing with The Plugged-In Consumer
There used to be a set schedule for internet marketers that despite a few tweaks here and there, was pretty much universal. You knew that emails should go out with the proper timing so that come Monday morning, they were at the top of a person’s inbox as they slid […]
The Two Bare Essentials for Successful Landing Pages
Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. […]