Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site ranking, even for a competitive keyword, […]
The Art of the Guest Post
Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look at and valuable to read will have no […]
SEO’s Outer Appearance Finally Resembles Its Inner Working
Were you involved in the online marketing world back in 2010? Earlier? Ever as recently as a couple of years ago, actually, the strategies that were considered surefire paths to SEO domination were completely different from what they are today. Interestingly enough, however, Google was saying the exact same things […]
How Internet Marketers Can Hit A Grand Slam With Guest Posting
Recently, content marketing has been all the rage. It isn’t that it’s only now that content marketing is starting to be effective, but more so that larger, more traditional media and advertising powerhouses are finally starting to take the trend seriously. Content marketing, for several years now, has been the […]
Growth Hacking Day 2: Leveraging Your Strengths
One of the biggest mistakes one can see marketers making again and again is trying to replicate the success of others. I hear you now, “Wait! You’re saying I don’t want to follow the example of someone who has been wildly successful in growing their business?! You’re crazy!” But hear […]
Growth Hacking Day 1 – Goal Defining
If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up […]
Why Surveys Are The Next Big Thing In Business
Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that […]
3 Ways To Make Readers Stop And Pay Attention To Your Writing
Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections […]
Three Emotional Triggers to Drive Sales with Words
The reasons we buy things vary greatly from person to person. For one, the need to fix a leaky roof might be the most immediate need in their life. To another, a new flat screen TV may seem like a necessary update to keep up with all that the entertainment […]
Top 5 Reasons to use Pinterest for Your Business
Pinterest only started in 2010, yet millions of users flock to the site daily. What sets Pinterest apart is that there has never been anything quite like it before. Imagine being able to pin just about anything you want on a virtual corkboard and you’ll get the essential idea of […]