SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best […]
How to Improve Churn Rate – Part 2
Welcome to part two of this series on reducing churn rate. Let’s jump right into a few methods for keeping customer retention high and making sure no one is jumping ship! Shamelessly One-Up Savvy businessmen and women know that keeping an eye on the competition is key, and nowhere is […]
How to Improve Churn Rate – Part 1
Heard of churn rate? If not, well, yikes! Churn rate, in a nutshell, is the rate at which your big business water bottle is leaking out customers – to put it visually. Businesses with high churn rates are at risk of spinning their wheels or even losing money. For example, […]
How to Get Your Emails Opened
Email marketing is still as relevant today as it was 10 year ago, but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read. […]
Copywriting Toolbox: The ‘Foot in the Door’ Technique
Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help […]
3 Reasons Your Social Media Presence Sucks
Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t […]
The 2 Social Media Sites That You Aren’t Taking Advantage of In Your Business
Social media apps and sites popup with alarming frequency. Also alarming, is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, […]
Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas
Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be. The […]
Why You Might Want To Pay Attention To Podcasting Again
Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. […]
SEO Doesn’t Look Like It Did Last Year
A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As […]