You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Most Internet marketers focus on the first approach. But improving CTR can provide you […]
Give Before You Take – A Brief Exploration of Value in Internet Marketing
Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and […]
Is Email (Finally) Dead?!?
For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t […]
4 Disruptive Trends to Watch Out for in the second half of 2015
There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls […]
Amazon’s Unmanned Delivery Drones One Step Closer to Lift-Off
Many people in the tech industry can remember exactly where and when they were when they first heard about Amazon’s plans to use unmanned flying drones to deliver products to their customers in as little as 30 minutes from when they were ordered online. When Amazon CEO Jeff Bezos first […]
What the Girl Scouts Can Teach Us about Internet Marketing
Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they […]
Introducing Weibo, the ‘Twitter’ of China
Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of […]
How Important Are Reviews to Conversion?
It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are […]
‘Pin’ a Tweet to the Top of Your Twitter Profile to Attract More Traffic
Do you have a Tweet pinned to the top of your profile on Twitter? Wait, wrong social media network, right? Not really. Twitter will actually let you “pin” a Tweet to the top of our Twitter stream so that people visiting your page will always see that particular Tweet first, […]
Is Apple Considering Dropping Google as their Default Search Engine?
It’s no secret that the folks over at Apple have always been a little jealous of Google’s dominance as the Internet’s top search engine. But the iCompany has been bogged down with too many product launches and keeping the company strong in the wake of Steve Jobs’ death to do […]