Heard of churn rate? If not, well, yikes! Churn rate, in a nutshell, is the rate at which your big business water bottle is leaking out customers – to put it visually. Businesses with high churn rates are at risk of spinning their wheels or even losing money. For example, […]
How to Get Your Emails Opened
Email marketing is still as relevant today as it was 10 year ago, but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read. […]
Copywriting Toolbox: The ‘Foot in the Door’ Technique
Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help […]
3 Reasons Your Social Media Presence Sucks
Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t […]
Redeveloping the Headline – How to Generate and Narrow Down Headline Ideas
Ever wondered how professional copywriters, ad agency creatives, and online marketers arrive at killer headlines that draw readers in and have them pulling out their wallets like nobody’s business? Wonder no more, because today, we’ll be taking a look at exactly how many of those headlines come to be. The […]
Why You Might Want To Pay Attention To Podcasting Again
Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. […]
5 Ways to Increase Click-Through Rates with Killer Meta Descriptions
You can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR). Most Internet marketers focus on the first approach. But improving CTR can provide you […]
Give Before You Take – A Brief Exploration of Value in Internet Marketing
Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of “value.” The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and […]
5 Quick and Easy Ways to Ruin Your Blog’s Credibility
Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog […]
Is Email (Finally) Dead?!?
For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t […]