Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site ranking, even for a competitive keyword, […]
SEO’s Outer Appearance Finally Resembles Its Inner Working
Were you involved in the online marketing world back in 2010? Earlier? Ever as recently as a couple of years ago, actually, the strategies that were considered surefire paths to SEO domination were completely different from what they are today. Interestingly enough, however, Google was saying the exact same things […]
Growth Hacking Day 1 – Goal Defining
If you’ve been around in the online marketing world for a while, you probably recognize the phrase ‘growth hacking’, but you might also get the impression that it’s a fairly new player in the online marketing sphere. And you’d be right. Growth hacking is an interesting way of building up […]
Trimming the Fat – Copy Tips for Saying More With Less
Copywriting doesn’t always get the credit it deserves. From the billions of dollars in sales each day that hinge on a well-formatted sales letter, to a polished TV commercial script, to the catchy jingle or slogan you just can’t get out of your head, effective professional, persuasive writing, “copywriting,” does […]
The No BS Intuitive Guide To SEO Success
SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best […]
3 Reasons Your Social Media Presence Sucks
Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t […]
The 2 Social Media Sites That You Aren’t Taking Advantage of In Your Business
Social media apps and sites popup with alarming frequency. Also alarming, is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, […]
Why You Might Want To Pay Attention To Podcasting Again
Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now. […]
SEO Doesn’t Look Like It Did Last Year
A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many facelifts and iterations that seemed to completely reinvent what it meant to maintain “best practices” when it came to search engines. As […]
Introducing Weibo, the ‘Twitter’ of China
Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of […]