At its most basic level, search engine optimization (SEO) is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through from the search engines. The majority of your visitors are expected to arrive via the popular search engines and SEO configuration […]
Outrank Your Competitors and Make More Sales…Your Guide to Building Links for Top Search Engine Rankings
So, you’ve built your website and you’re ready to take orders. Then the reality sets in and you suddenly stop and think, “How do I actually get people to my website?”You need search engine traffic to send people to your site and search engines such as Google and Bing want […]
How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses
Times have changed. The new frontier for marketing is no longer traditional media of print and television. More and more small businesses are now taking their business online because that is where their customers are. Although it presents some new challenges, it also has huge advantages for small local businesses […]
What’s New for Internet Marketing in 2015?
So, right about now your newsfeed is probably littered with predictions for internet marketing in 2015, ringing in the New Year with “insider knowledge” in your pocket, blah, blah, baitclick. What a drastic change from each one of the past ten New Years blog trends, no? Do you want to […]
The Art of the Giveaway to Build a Targeted Email List
So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because […]
Internet Marketing Overkill – It’s Not What you Think
The internet has changed the way millions of things, places, people and brands market themselves and every now and then, it’s good to take a look at one of these new trends and see if we can make it fit universally. Take for instance, the new trend in the music […]
Reaching the 24-Hour Customer – Dealing with The Plugged-In Consumer
There used to be a set schedule for internet marketers that despite a few tweaks here and there, was pretty much universal. You knew that emails should go out with the proper timing so that come Monday morning, they were at the top of a person’s inbox as they slid […]
5 Tips for a Successful Holiday Email Marketing Campaign
With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into […]
The Two Bare Essentials for Successful Landing Pages
Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was three, sue me. […]
Google’s Latest War on Guest Blogging
Are you guest blogging? If so, stop! Despite what everyone has told you, it’s horrible! Well, okay, now it’s horrible. In Google’s never-ending quest to drive internet marketers crazy, as it turns out the once widely touted practice of guest blogging for link building purposes is now considered taboo. […]